Jordano’s, Inc., the parent company of Pacific Beverage Company, had its origins when the first Jordano Brothers Market opened in Santa Barbara in 1915. The history of Jordano’s is a story of continual innovation and dedication to quality and customer service. By the mid-20th Century, Jordano’s had developed a thriving beer distribution business along the Central California Coast. In 1963, Pacific Beverage Company was formed as a separate division dedicated to serving this growing trade. From the beginning PBC drew a competitive advantage by listening carefully to its customers’ needs and finding better ways to fill them. Today Pacific Beverage Company operates four distribution facilities spread over four Central California counties, and distributes more than 500 products to over 2,500 customers in its market area.